Our Work / Hillock

Platform migration, theme development and Medium tracking removal

Customer story

After more than a year blogging on Medium MathiasĀ decided to take his Minimal Future publication off the platform, and onto his own hosting and domain. When we learned he was planning to use Hexo as a static site generator we advised he give Hugo a look instead, and offered our services because we love his publication. A day after starting we migrated all of his content from Hexo to our open source After Dark theme for Hugo and handed over the keys.

Services provided

  • Open source theme development and client customization
  • Migration off a work-in-progress Hexo site (coming from Medium)
  • Removal of Medium tracking pixels from all site content
  • Advisement on user retention techniques outside social media
  • Customer collaboration on GitHub


After Dark works smoother than butter in warm weather and loads faster than the Medium 404 page.


  • One day turnaround
  • Second customer on After Dark, our open source Hugo theme
  • Full site generation times reduced to 38 milliseconds


  • Responsive typography optimized for mobile, tablet and desktop
  • Mobile-optimized to reduce the number of HTTP round-trips
  • SEO-optimized using OpenGraph, Schema Structured Data, Meta tags, lazy-loaded images and progressive enhancement for Twitter Cards
  • Configurable Global Navigation
  • Optional post Table of Contents
  • Site verification with Google, Bing and Yandex
  • Google Analytics
  • Disqus comment system
  • Rich taxonomy and taxonomy term pages
  • Full site keyboard accessibility

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